Book marketing strategist & speaker
You built a world. Readers are looking for the door.
Not another posting schedule. A world worth visiting.
You’ve been told to post more.
You did the thing. You made the reel. You wrote the caption, deleted the caption, wrote it again, and posted it at the exact hour someone on the internet swore was the golden hour.
And it still felt like talking in a room where nobody looked up.
It was never about how often you posted. It was about what you handed people once they got there.
The Glimmer Effect
Every book is a place.
You lived there for months. You know what the light does in that one room, what your character orders when she is stalling, and which line still gets you every time you reread it.
Your readers want to visit. Most marketing advice hands them a flyer instead of a door.
The Glimmer Effect is what happens when you stop selling the book and start inviting people into your universe. The small things. The details only you would have noticed. The ones that make someone stop and think, oh. I feel this.
That’s your whole marketing strategy. It just happens to also work.
Readers don’t want to attend a launch. They want somewhere to go without leaving where they physically are.
The Glimmer Effect, in three steps
You already have the material.
It’s in your book, your drafts, your Tuesday. It’s not in a content calendar somebody else built.
01 · Light the spark
Find the glimmers
Go back through your book, your drafts, your average weekday. Look for the moments that made someone lean in. Not themes or tropes. Moments.
02 · Fan the flame
Build the door
Turn those moments into your content pillars, your hooks, and the door where you invite your followers into the world of your book.
03 · Spread the magic
Show up as yourself
Build a rhythm around your own energy instead of someone else’s calendar. Sustainable content and engagement beats viral posts every single time.
Receipts
Playful, but it works.
4x
more books sold at launch by authors using Instagram, after taking my course, Instagram for Authors
100+
authors supported through audits, strategy sessions, and years of running their social myself
10 years
as Creative Director inside the Women in Publishing ecosystem, learning book marketing directly from USA Bestselling Author Alexa Bigwarfe
My first scheduled post went up and I am getting sooooo many positive responses. I’m working on my Gift Guide and my December posts now.
Rainy Horvath
Author, The Able Queen
Bring me to your stage.
Summits, conferences, and workshops for authors who are done with marketing advice that was never built for them.
Free for authors
Grab the Visual Hook Vault.
Scroll-stopping visual hooks built on The Glimmer Effect. Made for connection, not just clicks.
- Hooks that stop the scroll before anyone reads a word
- Built around the glimmer moments already in your book
- A structure you can reuse every week, no design skills needed
I’m too chaotic to spam you.
